Store Profile

From cool pins to local accessories, meet this eclectic Seattle shop

  • Store Profile

Standard Goods is our new favorite place to shop, whether online or in person

Jeff Gardner has been in retail and wholesale nearly his entire adult life, from a buyer at Nordstrom for fifteen years to working on wholesale for another decade, before searching for his next career move. And that move, after much self reflection and research, became opening up a storefront of his own in Seattle: Standard Goods.

“We chose the name Standard Goods for a few reasons — it felt sort of like a general store, and it allowed us to be flexible in our product offering,” says Gardner. “ This actually turned out to be good, because we changed direction of the shop pretty quick.”

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A word from Signs of Hope @creativitythatconnects : “We see them springing up all over - independent artists & small businesses working together to transform boarded up storefronts into public expressions of hope, kindness & strength. Creativity That Connects strives to share that hope with all. Whether your support is a donation, good vibes or sharing this with others, all are welcome. We exist to unite creatives and small businesses who’ve been impacted by Covid-19, with YOU, the stellar individuals who have the desire and ability to help.” There are so many ways to show your support of small businesses during these uncertain times. If you’d like to donate to Stevie Shao who painted a mural at our Ballard location, follow the link in our profile! Photo of artist, @stepfrae 🖤 #signsofhope2020 #signsofhope #seattle #covid19 #standardgoods #artistsoninstagram #artist #shopsmall #shopballard #ballard #shopsmallbusiness #shoplocal #shop #supportartists #supportsmallbusiness #pnw #mural #seattlemurals #hope #love #happy

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The shop originated as an aspirational shop (“Where men’s shirts were around $100, for example,” he says) but Gardner quickly realized the demand wasn’t there for that style of shop. “So we pivoted to a funkier aesthetic, focused on Seattle and Great PNW made products and brands.”

But the shop wasn’t just full of locally-sourced goods, either. Gardner realized his customers also loved to find products that allowed for personal expression. The shop’s pin, greeting card, patches, and related offerings really spoke to them, and in turn Gardner expanded that area of the shop for his customers to enjoy.

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✨NEW IN THE SHOP ✨ Oooh la la! We have new @hype.pins in our online store AND we are not only doing online shipment orders—we’re also doing CURBSIDE PICKUPS! Check ‘em out! Link’s in the profile, y’all. • • • • • #standardgoods #pnw #pnwonderland #pnwphotographer #shoplocal #shop #shopsmall #shopping #shopsmallbusiness #caphill #ballard #capitolhill #shopcaphill #shopballard #smallbusiness #hypepins #curbsidepickup #pnwlocal #pnwmaker #capitolhillseattle🏳️‍🌈 #ballardseattle #flair #enamelpins #enamelpin #enamelpinsforsale

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Sourcing great products for the shop is something Gardner is especially proud of. “It all comes from a variety of places,” he says. “We’re always on the hunt for compelling products we think our customers will respond to. For us, it’s rarely about what we like personally, it’s all about our customers.”

Customers are what Gardner is missing most during these times. “When we are open and rocking, it’s so amazing to be part of the community — just when people discover us, and are so thrilled with what they see, makes my day, every day,” he says. “I love having one on one interaction with our employees and customers.”

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We know you love @goodandwellsupplyco National Parks candles that are made right here in Ballard, but did you know they also make reed diffusers, perfume balms, beard oils, bath salts and all sorts of other kinds of candles and scents?? Now is the best time to fill your home with beautifully scented feel-good smells as you practice social distancing and make your home and your body a sanctuary. Orders of $25 or more ship for free in the U.S. #stayhome #stayhealthy #nationalparks #supportlocal #shoplocal #shopsmall #shopballard #shopcapitolhillseattle #shopsmallbusiness

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It’s a major preference of the shop to source from local makers, and it boasts a range of products from products that they can walk to source. “I really like the Good and Well Supply Company Candle, and her workshop is just a few blocks away from our Ballard Shops,” says Gardner.

Curious about exploring the offerings of Standard Goods, or snagging your own Good and Well Supply Company Candle? Those candles and more are available in the Seattle Gift Boxes that Standard Goods has curated.